They enable a consumer to look beyond solely quantifiable benefits (e.g., a detergent’s cleaning ability or a soft drink’s calorie count) and select the brand that best matches their temperament, attitude, values, age, lifestyle, etc.
Urban Hippy- He lives in Brooklyn, wears skinny jeans and shares many of the same qualities as the yuccie.Guests who were deemed unfit for television were "gonged" off the show by Barris.Winners would receive 6.32, supposedly the minimum amount allowed by the Screen Actor's Guild. Obnoxious," Barris told Entertainment Weekly in 2003. Barris died of natural causes at his home in Palisades, New York, his longtime publicist told The Associated Press.Dubbed the "King of Schlock," Barris' long career in show business began behind the scenes, first on programs like American Bandstand and then as a songwriter thanks to Freddy Cannon's "Palisades Park." The song peaked at Number Three in 1962 and was covered by artists like the Beach Boys and Bruce Springsteen.